Mar 16 2008
The Importance of site updates
There is a reason why people aren’t visiting your site. It’s because it hasn’t changed since LAST time they saw it. Remedy this, with updates! Updated content, updated specials, updated photos. The clients that get the most traffic to their web site are those that update often.
Here are just a few examples of items that could help improve traffic
- Create an online press office
- Create an online publication library - write articles about what you know and share them. This helps build your credibility, establishes more keywords to your site and brings regular visitors.
- Setup an online community
- Update your content regularly. Visitors who come to a site and see the same info all the time are more than likely not to return. Give your users a reason to come back to your site.
- Setup a forum for like-minded users to come and chat about a topic or topics.
Let’s cite a few example sites with updated content.
http://www.bullshootersightingin.com they offer products for sale. Based on their monthly search engine report they also work on changing content directed at their web site traffic. They also update products on a regular basis. On their home page they offer a “what’s new page” that directs their users to look at the new web site offerings. This is good for the visitor so they do not have to wade through the whole site to see “whats new”. They also offer a mailing list which in turn gives them the opportunity to reach out to those users who are interested in their products and services.
http://www.michigan-outdoors.com - This site offers many features to the site users. The site offers a member community that allows their guests to create their own user page. The site also offers forums, outdoor specific search engine, trophy room that members can upload their photos to, online calendar of events that users may browse and add events to. Photo gallery with some preloaded images that visitors can use to create e-cards, classified section that users can list products for sale.
These are just a few examples of ways you can entice users to visit your site frequently. Now I know many of you are probably thinking - this all sounds great but I cant afford it. You cant afford to not have traffic coming to your site and the cost of our monthly maintenance is only $35 per month, this includes a monthly report on your search engine rankings and site statistics and 1 hour of web site updates.
Contact us today and get started. We will consult with you on options that will best suit your web site and your site visitors.