In today’s internet world if your site is not optimized you are going to be lost in the shuffle. There are many aspects to search engine optimization (SEO) and I will address a few of them here.

It is important to know also that not all search engines read a web site the same, so not all the rules below apply to all the search engines.

1. pick a domain name that is related to your business subject. For example michigan-hunting.com with a hyphen placed between the words of the url it identifies them as individual words and uses them as keywords.

2. Your title tag needs to be short and to the point. I am going to use http://www.michigan-outdoors.com as an example here. The title tag reads “michigan hunting and fishing” this gets right to the point of the site. A tag such as the official site of the michigan sportsman might be ok but would not key in on michigan hunting and fishing quite so well.

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